A Mark to Fit a Mission
The symbolism within the mark is universal without being literal, supporting brand longevity and utility. It welcomes the viewer to connect with it and project into its meaning. Some see a sunrise, a warm embrace, uplifting wings, a globe, a flower, or a swaddled infant. All of these interpretations are relevant to Zaman, but the emotion it evokes is what makes the logo memorable. It is a symbol to represent Zaman’s brightest vision for the future — Hope for Humanity — in all its brilliant colors and forms.