Signage and wayfinding for an art-centric multifamily community.
The expressive interiors of this mixed-use development combined bold patterns, saturated colors, and artwork to create an energetic urban vibe. To provide a balanced counterpoint to the bold interiors, the wayfinding design relied more on simplicity and clarity, making for intuitive navigation among the building’s many amenities.
Simplistic signage designs used a limited palette of brand colors, relying more on dimensional relief and tone-on-tone elements. The result is punchy, modern, and complementary to the the interior finishes and art curation.
Client
The Platform
Detroit, MI
Scope of Work
- Branded Environments
- Signage + Wayfinding
