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Brand + Form
With scenic views overlooking the Chicago river, Waterview Kitchen & Bar brings the Windy City atmosphere up to the 15th floor.
Inspired by the restaurant's riverside location and the local culinary scene, Zoyes worked to create a brand with an expressive aesthetic that celebrates Chicago's iconic architecture.
Inspired by the Chicago River, we created a rich toile that provides the brand with a layer of visual texture and classic appeal. Each illustration represents an iconic symbol, landmark, or building within close proximity of Waterview – creating a seamless connection between the restaurant and the city.
With a flexible atmosphere that supports both work and play, Waterview is a contemporary hub for connection and conversation. Fresh, approachable colors make a bold statement and complement the restaurant's stylish interiors.
