Waterview

Hospitality

A dining room
with a view.

With scenic views overlooking the Chicago river, Waterview Kitchen & Bar brings the Windy City atmosphere up to the 15th floor.

Inspired by the restaurant’s riverside location and the local culinary scene, Zoyes worked to create a brand with an expressive aesthetic that celebrates the Chicago River and the city’s iconic architecture.

Client

Murphy Real Estate

Chicago, IL

Scope of Work

Brand Strategy
Naming
Brand Design
Collateral Design
Branded Environments
Social Media Strategy

Inspired by the Chicago River, we created a rich toile that provides the brand with a layer of visual texture and classic appeal. Each illustration represents an iconic symbol, landmark, or building within close proximity of Waterview – creating a seamless connection between the restaurant and the city.

With a flexible atmosphere that supports both work and play, Waterview is a contemporary hub for connection and conversation. Fresh, approachable colors make a bold statement and complement the restaurant’s stylish interiors.

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