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Brand + Form
Ursula Froes is a real estate entrepreneur with a laser focus on concierge-style customer service and a portfolio of first-class properties in Detroit and Southwest Florida.
Zoyes worked with Ursula to develop a deeply personal brand that reflects her level of client dedication and wealth of industry knowledge, all through the lens of her own polished and sophisticated style.
Striking and sophisticated, the Ursula brand embraces a lush palette that exudes confidence and quality. Textured emerald and pink tones with lavish hits of gold create a stylish aesthetic that is distinct and refreshing within the highly competitive real estate industry.
In a relationship based industry like real estate, personality is everything. With that in mind, we made sure to bring Ursula’s own distinctive style and voice to the fore in all of her touchpoints — introducing her to potential clients in a highly personal and authentic way.
With a flexible identity system comprising several logos, including a bold primary wordmark and a delicately refined monogram, Ursula is well positioned to leave her mark on the industry. Her collateral suite is primed for premium, with elegant linework and tactile print finishes designed to leave a lasting impression for her clientele.
