To allow their important architectural projects and expert team to remain center stage, the new visual identity focused on organization and a light, modern aesthetic. A sans serif typeface with subtle, but distinctive character evolved the studio’s logotype and its existing color palette was augmented to include warm, neutral accents.
An Elevated Expression
TRA delivers an extremely high level of expertise, creativity, and responsibility to their projects. As we collaborated to evolve their brand, our key effort centered around creating a website solution that expressed their focus and dedication. The newly designed site showcases their thought leadership, singular team, and extraordinary work.
Foundations and Flexibility
With each brand we develop or evolve, there is an emphasis on function and expandability. While we may not develop a full range of collateral with each project, there is always an effort to create a nimble brand platform that can grow and evolve as the brand does—from stationery and print, to social media and digital deliverables.