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Brand + Form
The Purple Crayon—founded by executive leader, marketer, and brand builder Nick Perold—is a consulting practice that leverages "practical imagination" to help companies identify unseen opportunities and solutions.
The brand expresses its distinctive perspective, vision, and creativity through a thoughtful mix of color, space, and abstract shapes.
Drawing inspiration from the children’s book “Harold and the Purple Crayon” by Crockett Johnson—the story of a curious boy who creates his own world simply by drawing it—the brand and identity express the potential, spontaneity, and elasticity of imagination.
