The Boulevard

Place + Property

Wayfinding with form
and function.

Situated in Detroit’s New Center neighborhood, The Boulevard is a ground-up, transit-oriented, mixed-use development built and managed by The Platform. We designed a series of signage and wayfinding elements that merge the art-deco styling of the brand with the development’s modern interiors.

These signage and wayfinding elements incorporate intersecting geometric linework that plays off of the transit theme. Color and dimension are used throughout as tools to draw attention to certain information and to help residents move through the building. A close collaboration between our Brand and Form teams, we delivered a finished product that is thoughtfully designed, meticulously produced, and expertly installed.

Client

The Platform

Detroit, MI

Scope of Work

Branded Environments
Signage + Wayfinding

A series of custom placemaking icons were designed for The Boulevard wayfinding. The linear look of the logo is replicated in the icon set, adding a degree of sophistication to the wayfinding that reflects the personality of the brand and the style of the building’s interiors.

Floor layout and angle of approach were carefully considered for each sign. Dimensionality is frequently used as an asset – partly to improve function but also to create interest and add a heightened aesthetic to the space as a whole.