2017 Impact Report
Each year, The Children's Center publishes a report showcaseing the impact of the organization and its programs, celebrating the generosity of its donors, and sharing important stories from the children it helps.
For the 2017 edition of this report, we developed a visual theme based on one of the core tenets of their mission: breaking the patterns of abuse.
Breaking the Pattern
To support this theme we developed a vivid graphic style featuring bold colors, familiar shapes, and dynamic patterns — juxtaposing bright, youthful visual elements with serious emotional content.
We created a series of custom illustrations based on photos of children who have been helped by the organization. Each illustration features a chaotic pattern obscuring the identity of the child it represents. As the report progresses, the patterns are stripped away — revealing the healthy, happy children underneath.