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Brand + Form
The TackHack is an online retail store focused on providing affordable equestrian tack and apparel through consignment. Serving a sport deeply rooted in heritage and tradition, the client sought a fresh aesthetic that would help the brand stand out among equestrian retailers.
Our brand approach started by crafting a series of hand-painted illustrations. This striking palette lends the brand a free-spirited, attention-grabbing aesthetic. The focal point of the updated brand is an extensive e-commerce website, designed and developed by Zoyes, as well as a suite of branded print materials and other collateral.
Development for the site focused on creating an easy-to-use platform for the client, their customers, and their consignors. Features include a robust e-commerce platform, an in-depth consignor portal, flexible payment options, and an extensive catalog of products. Unique sizing guides were included for over 1,000 products, ensuring that every equestrian can find the perfect fit.
In addition to web development, we created a series of graphic vignettes that can easily be used to create new branded materials. The client is able to use this library for future collateral like shipping supplies, email graphics, and off-the-cuff social media marketing.
