Siena Lake

Place + Property

A modern identity for
a mountain community.

Siena Lake is a trailblazing residential development providing expertly crafted single family homes that honor the natural ruggedness of northwest Colorado’s Rocky Mountain landscapes. Nestled in between world-class resort destinations like Vail, Aspen, and Beaver Creek, Siena Lake offers unfettered access to some of North America’s best skiing, hiking, and year-round outdoor recreation.

Inspired by the visual language of the mountains and the region’s boundless natural amenities, Zoyes developed a brand that thoughtfully blends architecture, lifestyle, and the natural environment, inviting residents to “make your place in the mountains.”

Client

Peritus Ventures

Gypsum, CO

Scope of Work

Brand Strategy
Brand Design
Creative Direction
Web Design + Development

The Siena Lake logo boldly expresses the brand’s personality through the use of custom letterforms inspired by the peaks and valleys of the local landscape. Pairing the logo with a warm color palette and textural references to nature, the Siena Lake brand offers a contemporary take on mountain living.

Zoyes worked closely with the developer, the architecture team, and the interior designer to create a design system that appropriately conveys the style, quality, and atmosphere of the property. With these visualizations as the centerpiece of our initial marketing effort, we moved the brand forward with a variety of digital and physical touchpoints.