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Shifty

Shifting Perspectives in
the Restaurant Biz

Brand + Form

Zoyes | Shifty

Shifty is a new app that utilizies tried-and-true training techniques to provide a better, more efficient way for restaurateurs to train new hires, retain employees, and increase profitability.

In advance of Shifty's initial launch, Zoyes created a brand that is poised for an effortless and engaging app experience with bold graphics, classic colors, and a distinctive tone fit for the hospitality industry.

Services
  • Copywriting
  • Brand Development
  • Web Design + Development

Designed for Engagement

Shifty aims to ease the struggles restaurateurs face with training new employees in the fast-paced, ever-changing food industry. Knowing that the main challenge faced by any training app is user engagement, we helped Shifty develop a brand that brings a fun, tongue-in-cheek spirit to the forefront of the training experience. Complete with engaging, game-like features, this pocket-sized hub of information provides rookie servers and bartenders with space to pause, learn, and have some fun along the way.

Zoyes | Shifty

Casual, But Always Clear

Shifty's brand identity is a direct reflection of its approach to training: clear, confident, and comprehensive. This playful style takes ownership of utilitarian iconography and bold primary colors to create a user experience that is friendly, familiar, and full of personality.

Shifty can save your restaurant $11,368 per year. Shifty can save your restaurant $11,368 per year. Shifty can save your restaurant $11,368 per year.
Shifty can save your restaurant $11,368 per year. Shifty can save your restaurant $11,368 per year. Shifty can save your restaurant $11,368 per year.

Shifty can save
your restaurant
$11368 per year.

Zoyes | Shifty Zoyes | Shifty Zoyes | Shifty

Built for Digital

With the initial brand established, Zoyes moved into the design and development of Shifty's website. Intended for use as a simple and engaging marketing tool, we designed a site that reflects many of the app's core UI elements and establishes Shifty as the restaurant industry's preferred training tool.