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Rethinking a Digital Strategy

Brand + Form

Zoyes | Rockbridge

Rockbridge Growth Equity, a member of the Quicken Loans family of companies, is a Detroit-based private equity firm focused on helping companies accelerate growth and build long-term value.

Zoyes worked closely with the Rockbridge leadership team on the development of a creative strategy that would elevate the firm as it looked to expand into the national market: culminating in the launch of a new website and broader digital presence.

  • Brand Development
  • Digital Strategy
  • Web Design + Development

Changing the Narrative

One of the key objectives of the new site was the need to clearly communicate the firm’s unique relationship-based investment philosophy. To help achieve this goal, we treated their equity portfolio as a series of in-depth case studies documenting the personal involvement, serious growth, and positive change the firm brings to its acquisitions.

Zoyes | Rockbridge Zoyes | Rockbridge Zoyes | Rockbridge

A New Visual Approach

We collaborated with the Quicken Loans media team on a series of photoshoots that capture the professional yet familial culture of the firm, as well as curating a collection of Detroit-centric photography that establishes their presence in the thriving downtown core.

Zoyes | Rockbridge
Previous Website (Before)
Zoyes | Rockbridge