Pullman Parc

Place + Property

A landmark midcentury neighborhood looks forward.

Featuring a distinctive blend of contemporary architecture and thoughtfully integrated green spaces, Pullman Parc is a residential development in Detroit’s iconic Lafayette Park neighborhood.

Zoyes worked alongside developer Hunter Pasteur Homes and their architecture team to establish a comprehensive vision for the Pullman Parc brand — honing in on the unique character of the neighborhood to develop a distinctive sales experience and a bold go-to-market strategy.

Client

Hunter Pasteur

Detroit, MI

Scope of Work

Brand Strategy
Brand Design
Creative Direction
Print Design
Copy + Messaging
Web Design + Development
Branded Environments
Architectural Models
Renderings + Imaging

Originally designed by renowned architect Mies van der Rohe, Lafayette Park stands as a living testament to modern urbanism. In both its architectural style and the vision for its brand, Pullman Parc draws inspiration from this design heritage while looking forward to the future of the neighborhood and the city at large.

Zoyes worked to craft a brand that differentiates Pullman Parc from the developer’s other urban projects and elevates it against competing projects throughout the city. The result is a visual system that reflects the high degree of sophistication with which Hunter Pasteur approached the project and embraces the distinctly tranquil elements of the surrounding neighborhood.

Located at Hunter Pasteur’s residential presentation center in Brush Park, the branded sales experience features custom millwork installations, a scale model of the development, and large-format typology displays — all designed, fabricated, and installed by the Zoyes team. These elements combine to create a warm and welcoming space that inspires an immediate connection with potential residents.

Credits + Collaboration

ArchitectsMerge Architects Studio Dwell

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