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Refining a Digital Identity

Brand + Form

Zoyes | Pophouse

Pophouse — formerly dPOP — is a Detroit-based interior design studio focused on bringing purposeful design solutions to the workplace. Since their founding in 2013, Pophouse’s brand has evolved along with their work. The new website, designed and developed by Zoyes, is a reflection of this aesthetic and strategic evolution.

Brand messaging is highlighted through crisp, minimalist design that allows Pophouse’s beautiful work to make maximum impact. Immersive images and clever UI elements pair with a neutral color palette that allows their photography to shine.

  • Digital Strategy
  • Web Design + Development

An Elegant Experience

Early strategy meetings made it clear that maintaining an engaging user experience on all devices was paramount to the success of the new site. Custom animations, unique loading sequences, and thoughtful design details contribute to a seamless experience that is both dynamic and intuitive.

Zoyes | Pophouse
Zoyes | Pophouse Zoyes | Pophouse Zoyes | Pophouse