248 584 3300 T

248 584 3303 F

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NoCa Lofts

Redefining a University Neighborhood

Brand + Form

Zoyes | NoCa Lofts

NoCa Lofts are situated just north of Michigan State University in a neighborhood that is well-located, but was perceived as outdated and uninviting. Our client sought to re-define the neighborhood’s reputation by portraying a more modern, exciting, and active lifestyle for students seeking the highest level of off-campus housing.

Zoyes approached the project as an opportunity to brand this specific development, as well as the greater neighborhood, establishing a vibrant culture that will act as a springboard for future development in the area.

  • Brand Development
  • Renderings
  • Print Design

The NoCa name—standing for “North of Campus”—is a natural locator. The brand expands upon this concept with a series of northern-pointing arrows and secondary logos to help reinforce the name of the new neighborhood.

Zoyes | NoCa Lofts

NoCa Culture

Lifestyle plays an important role in the styling of the print design and interior renderings. Modern accents and playful colors reflect a vibrant, trendy student culture. The bold palette and eye-catching photography emphasize the NoCa lifestyle and contemporary design.

Zoyes | NoCa Lofts