Diversity of Shape
The Neighborhood House logo is made up of clean geometric shapes, forming a house icon while also creating a connection to the brand name through a strategic use of negative space. The diversity of shapes and colors in the logo inspired an upbeat brand pattern that graphically communicates the idea of inclusion, energy, and the beauty of community.
Incorporating What’s Loved
With an established connection to the brand’s previous color palette, it was important to incorporate turquoise as one of the primary colors. The goal of the re-brand process was to expand the palette with energizing colors that compliment the original tone and communicate diversity in a modern way.
In addition, the updated palette allows for custom color-coded iconography to express each of the six programs that Neighborhood House offers to its clients.