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Brand + Form
As a transformative non-profit with local roots, Neighborhood House supports individuals in need, through a number of forward-thinking programs. Serving over 3,000 local households a year, the community-forward group, uses an approach built on compassion and inclusion for all neighbors experiencing a time of hardship.
With lots of heart for the existing brand, Zoyes worked to create a modern interpretation of the NH logo and palette, inspiring a set of new and colorful brand assets to communicate the idea of neighbors helping neighbors.
The Neighborhood House logo is made up of clean geometric shapes, forming a house icon while also creating a connection to the brand name through a strategic use of negative space. The diversity of shapes and colors in the logo inspired an upbeat brand pattern that graphically communicates the idea of inclusion, energy, and the beauty of community.
With an established connection to the brand’s previous color palette, it was important to incorporate turquoise as one of the primary colors. The goal of the re-brand process was to expand the palette with energizing colors that compliment the original tone and communicate diversity in a modern way.
In addition, the updated palette allows for custom color-coded iconography to express each of the six programs that Neighborhood House offers to its clients.
