248 584 3300 T

248 584 3303 F

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Michigan International
Technology Center

A Place for Innovators

Brand + Form

Zoyes | Michigan International Technology Center

The MITC Authority, composed of municipal leaders from across Wayne county, sought to establish a local corridor of undeveloped real estate as an international hub for technology and engineering innovators. Zoyes worked with the MITC Authority to appeal to innovators and showcase MITC as a location with unparalleled access and proven success.

The resulting brand conveys a diverse, welcoming environment intended to support and propel corporations from around the globe. The logo highlights the region as a dynamic intersection for prestigious firms, elite talent, desirable communities, and abundant opportunities.

  • Brand Development
  • Web Design + Development
  • Signage Design
  • Print Design
Zoyes | MITC
Zoyes | MITC Zoyes | MITC Zoyes | MITC

Rooted in Science

Intending to appeal to a broad range of science and engineering firms, the MITC brand is progressive, smart, and inviting. Grid patterns and fine lines lend a modern, technical look, while the vibrant blue hues convey an overwhelming optimism for the future of Michigan tech.

Zoyes | MITC