The MITC Authority, composed of municipal leaders from across Wayne county, sought to establish a local corridor of undeveloped real estate as an international hub for technology and engineering innovators. Zoyes worked with the MITC Authority to appeal to innovators and showcase MITC as a location with unparalleled access and proven success.

The resulting brand conveys a diverse, welcoming environment intended to support and propel corporations from around the globe. The logo highlights the region as a dynamic intersection for prestigious firms, elite talent, desirable communities, and abundant opportunities.