Redefining a Detroit icon.
Spearheaded by Ford Motor Company, Michigan Central is one of the most ambitious urban revitalization projects in the United States. Centered around the iconic 1913 Beaux-Arts train station, the initiative transforms a 21-acre historic site in the Corktown neighborhood into a resilient, 21st-century innovation district focused on mobility, technology, and sustainable urban infrastructure.
Zoyes Creative has served as an ongoing strategic partner to Michigan Central across design, communications, and storytelling—helping translate the scale and ambition of the project into clear, compelling narratives for a wide range of audiences. In the years leading up to the landmark 2024 reopening, Zoyes leveraged deep expertise in real estate marketing, placemaking, and brand strategy to shape how Michigan Central communicates its vision to the world. Their work has helped position the development not only as a restored historic landmark, but as a forward-looking hub where technology, community, and culture intersect.
Client
MICHIGAN CENTRAL
Detroit, MI
Scope of Work
- Brand Strategy
- Marketing Brochures
- Graphic Standards
- Technical Visualizations
- Branded Environments
- Presentations
- Signage + Wayfinding
- Architectural Model
