Design as a Catalyst for Change
Inspired by the firm’s unique approach to urban design and adaptive reuse, Zoyes developed a flexible identity system based on an alternating left and right axis. Simple in its construction, the McIntosh Poris wordmark bounces back and forth between left and right justification – allowing it to integrate seamlessly into any layout. An additional element, the MPA monogram, rounds out an identity system that is equal parts smart and simple – much like the firm’s approach to architecture.
