McIntosh Poris Architects

Architecture & Design

Design as a catalyst
for change.

McIntosh Poris Architects is a nationally recognized architecture firm with a focus on transformative urban design. A long standing client, the firm recently engaged Zoyes to refresh its existing brand and website.

Zoyes worked with McIntosh Poris to create an updated brand identity that better reflects the firm’s mission, values, and approach. Targeted website updates include an expanded homepage, a more visible and robust narrative about the firm and its work, an updated portfolio, and site-wide implementation of the new brand.

Client

McIntosh Poris Architects

Detroit, MI

Scope of Work

Brand Strategy
Copy + Messaging
Web Design + Development
Brand Design
Print Design

Inspired by the firm’s unique approach to urban design and adaptive reuse, Zoyes developed a flexible identity system based on an alternating left and right axis. Simple in its construction, the McIntosh Poris wordmark bounces back and forth between left and right justification – allowing it to integrate seamlessly into any layout.

An additional element, the MPA monogram, rounds out an identity system that is equal parts smart and simple – much like the firm’s approach to architecture.

We built MPA’s new website around the visual strength of the firm’s portfolio, creating a seamless flow of projects that feels both editorial and immersive. The result is a digital experience that reflects the breadth of their experience and the precision of their architecture.

In celebration of their 30th anniversary, McIntosh Poris commissioned Zoyes to create a special ‘MPA 30’ version of their logo. We worked with their internal marketing team to create a new brand mark and accompanying social campaign to honor this landmark milestone.

Next Project North Branch

McIntosh Poris Architects

Architecture & Design

Design as a catalyst for change.

Client

McIntosh Poris Architects

Detroit, MI

Scope of Work

Design as a catalyst
for change.