Marston

Rooted in conversations with the LG team, we constructed a narrative that would be the foundation of Marston’s visual identity. Positioning Marston as an urban oasis for folks who want to put roots down in a growing city — a place for true stillness, creativity, and belonging.

The brand is grounded in a hospitality-first sensibility — thoughtfully curated, genuinely warm, and confident enough to let luxury speak for itself. Reflecting the artful design and authentic character of Nashville, Marston is refreshingly unique and effortlessly elegant, designed for those who appreciate deep connections and thoughtful detail.

At the center of Marston’s brand is the primary wordmark — a bold, composed, and confident mark that carries the softness of the building’s interior without losing its edge, striking the balance between invitational and unmistakably curated.

Rich tones of Merlot and Copper give the brand a grounding presence while reinforcing the urban oasis narrative with colors like Sky Blue, Dusty Rose, and Cream. Stylish serif headlines pair with a contemporary monospaced font, creating a typographic system that feels both timeless and distinct.

Rounding out the system, a printmaking-inspired floral mark, a casual crest, and a refined monogram each carry a different register of the brand — nods to Nashville’s its independent spirit, authentic character, and vibrant rhythms, both past and present.

The architectural vision and interior design was led by Norr Architecture and Offshoot Creative with a clear directive: design a tranquil urban retreat that honors the energy and creative history of Music Row.

We created an extensive suite of renderings to match — capturing the detailed intention behind every space, from the chevron-like geometry of the exterior to the organic curves of the lobby ceiling. Warm wood tones, handmade tile, layered rugs, and locally curated art render with the same tactile richness they carry in person, grounding each space in the neighborhood’s storied character.

From strategic narrative, creative direction, brand development and digital design, every component was crafted to deliver a brand that feels uniquely rooted in a crowded market. The goal was never just to stand out. It was to belong — to Nashville, to Music Row, to the people who would call it home.