Entering a New Arena
We began by working to develop the narrative behind their new consultancy. LRC believes that elites athletes, men and women who have achieved incredible success in the highly competitive world of professional sports, are already equipped with the tools to succeed in the world of business. This idea became a core tenet of the new brand: New Game, New Rules, Same Hustle.
From Field to Foundation
Once we had a handle of the ethos of the brand, we began developing the creative to support it. Within this visual framework we produced a variety of printed materials – including a lux identity suide, propsectus ‘playbook,’ and environmental signage for their new office — as well as designing and building a bold, narrative-driven website that reflects Locker Room Consulting’s uniquely authentic perspective.
We engaged with photographer Amy Sacka to create an archive of imagery documenting the broad and varied skillset of the LRC team in numerous aspects of their business: from black-tie galas and boardroom meetings to the golf course and the football field.