Creating an Approachable Digital Experience
The website for Little Village is designed to build awareness and drive engagement around the development and it's initiatives. Our primary goal was to create an approachable, user-friendly design that works seamlessly on both desktop and mobile. Zoyes incorporated key features such sub-navigation for each page, filters for accessing information, and a color-coded tagging system to provide visual cues around their programming & initiatives.
Playing on physical elements of the architecture & design, we brought in the brand’s archways and bright, high-contrast color palette to help convey the inclusive spirit of the Little Village neighborhood. The final product introduces the project narrative to public, provides information and access to local programming & events, and connects Detroit with local & international artists.