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Brand + Form
As an innovator in the non-profit environment, Literacy for Kids aims to make a personal connection with students, opening their eyes to the unexpected ways creativity and the arts promote literacy.
In collaboration with the program’s founders, Zoyes developed a brand story and visual language that marries the idea of reading and artistic expression. Brand identity, web design, and a social media launch worked harmoniously to successfully express the Literacy for Kids vision to an audience of many ages.
The idea that letterforms are the building blocks of literacy, was an integral point of inspiration for the brand’s visual identity. A customized serif logotype works alongside a macro treatment of letterforms, giving complementary collateral an modern yet artistic take on literacy.
Establishing a brand aesthetic that appealed to elementary students, teachers and donors was an important challenge to overcome in the discovery and brand development process. The contrast of primary colors and rich black tones, gives the an elementary inspired palette a contemporary twist.
The palette is complemented by stylized photography that showcases reading, art, and most importantly expressive portrait shots that put children at the forefront.
