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Brand + Form
LaSalle is a professional, full-service construction firm focused on delivering quality and performance in the built environment. With decades of experience and market leadership, LaSalle's dynamic and collaborative team delivers innovation, creativity, and agility to their clients.
Zoyes worked with LaSalle to evolve their brand, creating a fresh, modern identity that incorporates a timeless color palette and authentic, straightforward design.
In developing the new LaSalle brand, we aimed to symbolize the company's establishment within the industry, as well as its dedication to innovation, creative thinking, and leadership. With its primary colors and clean geometry, the new logo is at once strong, modern, and authentic.
For the brand to succeed, we needed to express the new identity over a range of appropriate touchpoints, providing an aesthetic that could function fluidly in any environment—from sales to safety, from the office to the job site.
