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Brand + Form
Hamilton Anderson Associates is a Detroit-based firm with over 20 years specializing in an impressive array of design services, including planning, urban design, architecture and landscape architecture.
Through a thorough brand review and discovery, Zoyes developed a digital brand strategy and creative direction to showcase HAA’s distinctive–and under-expressed—approach to design. The resulting website responsively exhibits the firm’s dynamic team, collaborative process, and outstanding work.
Our discovery process identified two primary points of brand focus for the website: integration and collaboration. The firm as a whole integrates an impressive spectrum of architectural, design, and planning expertise, while its exceptional team collaborates seamlessly between those disciplines. Supported by an extensive project portfolio, these points express the singular character of HAA.
The HAA team is perhaps the most vital aspect of the brand’s narrative. Each team, from architecture and landscape design, to site planning and interior design, works collaboratively to ensure project success from start to finish. To highlight this dynamic component, we worked with photographer Amy Sacka and videographer Dean Storm to craft vibrant portraits and video content of HAA’s people and culture.
