A Balance of Creativity and Capability
The brand design aims to express Formcraft’s philosophy that design and construction should always inform one another. Angularity and notched elements present an elevated but also functional aesthetic that references the built structure in a bold way and puts form at the forefront.
The logo suite is a system of elements that present an impactful brand with a refined design sense, reflecting the firm's principles of being design-led, strategic, and resourceful. The wordmark is designed and presented in the style of a masthead lending an editorial look with modern typography and structured grids. Energetic accent colors are inspired by the Formcraft office space and the frequent color accents integrated into Formcraft's design.
