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Brand + Form
From the minute you step into one of their venues, there is a palpable sensation of excitement, history, and sophistication. Forbes Hospitality’s mission is to ensure that each occasion and happening is a singular experience that you, and your guests, won’t soon forget.
Zoyes created a brand that respects the legacy of the Forbes family, while elevating its look and feel to the level of sophistication and first-rate service Forbes Hospitality provides. With each touch point, our aim was to ensure an impactful and impressive experience.
A main component of this branding exercise was establishing unity between Forbes Hospitality’s three unique venues. To execute this, we led with architectural illustrations, creating a suite of logos that can be used throughout brand touch points. To further expand the illustrative portion of this brand, we designed a geometric pattern to help indicate private event collateral and a floral pattern to pair with wedding collateral.
The Forbes Hospitality brand has taken on the form of many different touch points. From coasters, to napkins, event booklets, wedding brochures, magazine ads, van wraps, and environmental wayfinding, we designed each piece with intention and detail — maintaining brand consistency, yet making each piece fit for the particular event and occasion.
To reflect the unique experiences guests will have when attending a Forbes Hospitality happening, we created a thorough site that is well thought out, designed to draw consumers in, and showcases the beautiful experiences guests will have.
View Forbes Hospitality Website
