A Brand with Lasting Impact
Drawing inspiration from the Great Lakes, nature, music, and Fred and Barbara's art collection, the Foundation’s new brand comes to life through deep blues, vibrant accent colors, kinetic shapes, and approachable typography—reinforcing a sense of trust, innovation, rootedness, and optimism.
Just as ripples in water create a continuous impact, the interconnected shapes within the logomark symbolize the Foundation’s role in driving change through its partnerships. The way the shapes, flow, connect and grow in a circular pattern reflect how a shared purpose can create a lasting impact—embodying the Foundation’s commitment to enacting impact that will last for generations.
