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Brand + Form
Built in the Modern Mountain style, Elevation is a residential development in Okemos, Michigan offering a taste of the Rockies in the Midwest. A distinctive visual aesthetic pairs with on-site programming and amenities to foster an active, healthy lifestyle for residents.
Zoyes worked closely with developer WestPac to build a brand that highlights the unique styling of the development, setting Elevation apart in the Mid-Michigan market.
After a brand workshop and discovery phase, we prepared an eye-catching brand expression to outline the primary visual and narrative elements of the brand. Within this framework we produced a suite of printed materials, designed and developed the development’s leasing website, and created a series of arresting architectural renderings and site illustrations.
The Elevation brand includes numerous graphic themes and expressions that we translated into environmental design elements for its leasing center, including an architectural model of the entire development, custom fabricated fixtures for the model and other informational displays, and numerous identity and aesthetic treatments.
Rounding out the brand’s development is a responsive, custom website for leasing information and inquiries. Visitors can view floor plans throughout the complex, gather pricing and amenities info, swipe through an extensive photo gallery, and experience Elevation’s truly distinctive brand of residential living.
