Cor Wellness
Center

Hospitality

A dynamic environment
for mind and body.

COR Wellness Center unites community, well-being, and fun with innovative fitness programming and a dynamic activity space to create an inclusive experience for all. The COR brand evokes an environment that invigorates and empowers its community, referencing the primary building blocks of the body’s physiological strength, the gym’s central location, and the idea of an engaging and accessible centerpoint in your life’s routine.

Zoyes became involved with the project at its earliest stages, defining the name and designing the visual identity, before creating an environmental graphic design and wayfinding package that positions COR as a preeminent fitness and wellness destination.

Client

Bedrock

Rossetti

Detroit, MI

Scope of Work

Brand Strategy
Naming
Brand Design
Apparel + Merch Design
Branded Environments
Signage + Wayfinding

The COR brand is motivating and energetic, positive and uplifting, and most importantly, inclusive. The act of learning, sharing, and achieving – personally or with others – within this dynamic atmosphere cultivates a vibrant harmony and promotes well-being for all.

Spanning 20,000 square feet and two floors, COR’s environmental graphic design uses large-scale patterns, immersive supergraphics, and a branded wayfinding system to create a cohesive fitness environment that helps keep clients motivated, energized, and engaged.

The COR identity, graphic assets, and typography strategically combine to bring the brand to life through various touchpoints, including a native app, marketing collateral, social media, apparel and fitness gear, and immersive environmental graphic design.