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Brand + Form
COR Wellness Center unites community, well-being, and fun with innovative fitness programming and a dynamic activity space to create an inclusive experience for all.
The COR brand evokes an environment that invigorates and empowers its community, referencing the primary building blocks of the body's physiological strength, the gym's central location, and the idea of an engaging and accessible centerpoint in your life's routine.
The COR brand is motivating and energetic, positive and uplifting, and most importantly, inclusive. The act of learning, sharing, and achieving – personally or with others – within this dynamic atmosphere cultivates a vibrant harmony and promotes well-being for all.
Filling 20,000 square feet across two floors, COR’s environmental design uses large-scale patterns and branded wayfinding to create a cohesive and balanced fitness environment that helps keep clients motivated, energized, and engaged.
The COR identity, graphic assets, and typography are strategically combined to bring the brand to life through various touchpoints, including a native app, marketing collateral, social media, apparel and fitness gear, and the aforementioned environmental design.
