Considering the historic and cultural significance of the Brush Park neighborhood, as well as its scale and existing community, it was clear this project would require an especially thoughtful approach. To gain perspective, Zoyes conducted extensive branding discovery and development with stakeholders.
The brand strategy was two-fold: express a new identity capable of both integrating with and showing respect for the existing neighborhood, while celebrating the modern architecture and urban lifestyle that would become a central part of City Modern and Brush Park at large.
Print + Digital
The expansive scale of the development was intently translated to design deliverables. Print and digital sales collateral express the aesthetics, attributes, and innovations of 5 distinctive residential typologies, all while building a positive connection between City Modern and its future residents and Brush Park neighbors.
Sales Center Design
Situated on-site in Brush Park, the City Modern Sales Center incorporates an impactful sales path featuring a complete architectural model of the development, typology and amenity displays, digital unit-configurator stations, a materials library, and more. In concert, these elements drove unit pre-sales at an impressive rate.