City Modern

Place + Property

Branding a catalytic urban neighborhood.

City Modern is an 8.5 acre, residential development combining modern architecture and multiple residence types with green and commercial spaces in the heart of Detroit’s historic Brush Park neighborhood.

Zoyes Creative worked closely with Bedrock (the principal developer), the Brush Park community, and each of the project’s five architecture firms to form a brand that would express the singular vision, impact, and sophistication of this ground-breaking development.

Client

Bedrock, Rossetti

Detroit, MI

Scope of Work

Brand Strategy
Copy + Messaging
Brand Design
Print Design
Web Design + Development
Creative Direction
Branded Environments
Architectural Models
Renderings + Imaging

Considering the historic and cultural significance of the Brush Park neighborhood, as well as its scale and existing community, it was clear this project would require an especially thoughtful approach. To gain perspective, Zoyes conducted extensive branding discovery and development with stakeholders.

The brand strategy was two-fold: express a new identity capable of both integrating with and showing respect for the existing neighborhood, while celebrating the modern architecture and urban lifestyle that would become a central part of City Modern and Brush Park at large.

The expansive scale of the development was intently translated to design deliverables. Print and digital sales collateral express the aesthetics, attributes, and innovations of 5 distinctive residential typologies, all while building a positive connection between City Modern and its future residents and Brush Park neighbors.

Situated on-site in Brush Park, the City Modern Sales Center incorporates an impactful sales path featuring a complete architectural model of the development, typology and amenity displays, digital unit-configurator stations, a materials library, and more. In concert, these elements drove unit pre-sales at an impressive rate.

The new and historic building designs celebrate the past, as well as look toward the future.

Melissa Dittmer, Chief Design Officer, Bedrock

Prior to construction, Zoyes created a suite of interior and exterior renderings to showcase the exceptional architecture and interior design that defines City Modern’s portfolio. This rendering package would serve as a key visual tool in the pre-sales and pre-leasing process.

Credits + Collaboration

ArchitectsChristian Hurttienne Hamilton Anderson LOHA Merge Architects Studio Dwell

PhotographyJohn D'Angelo

Next Project COR Wellness Center