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Brand + Form
Built in 1938, The Tennis House was a private indoor tennis club, operated by the Ford family for over 80 years. In 2018, while preserving its iconic Art Deco character, The Tennis House and grounds were repurposed as a luxury residential campus called Centre Court.
Zoyes created the Center Court brand through a thoughtful integration of its character, now and then, pairing subtle but symbolic visual references with a refined design aesthetic that compliments the development.
Featuring 12 luxury condominiums in the original Tennis House building as well as 4 new standalone homes, Centre Court situates residents at the height of comfort and design. Each piece of print and digital collateral was created to express its elegant styling and lavish amenities.
Subtle references to both the sport of tennis and Art Deco design play a central role in the brand expressions for Centre Court. From court-clay green and boundary stripes, to the creation of an Art Deco-symbolic logo and wordmark, the brand serves up a distinctive and compelling aesthetic.
