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Brookside Residences

Redefining Luxury

Brand + Form

Zoyes | Brookside Residences

Offering an unparalleled level of sophistication and luxury, Brookside Residences redefine the intersection of comfort and style. This development acts as a high-end retreat in Birmingham, Michigan — a chic Detroit-area suburb.

Drawing inspiration from the contemporary architecture of the development, Zoyes refreshed and expanded the existing Brookside identity — creating a brand that reflects the sophisticated aesthetic of the product itself.

  • Brand Development
  • Web Design + Development
  • Print Design
  • Renderings
Zoyes | Brookside Residences
Zoyes | Brookside Residences Zoyes | Brookside Residences Zoyes | Brookside Residences

Creating A Recognizable Mark

Designed to modernize the existing Brookside Residences wordmark, Zoyes created a complementary icon inspired by the building's signature front door. A uniquely eye-catching architectural element, the door acts a visual symbol of the Brookside brand — a beacon both literally and figuratively.

The line-work and grid structure of logo also informs a broad set of custom branded iconography. This icon set expresses the diverse amenities on offer to building residents.

An Up-Scale Aesthetic

The brand is expressed through a contemporary editorial-inspired aesthetic. Brand collateral utilizes a stark black and white palette paired with rich imagery, unique visual elements, and bold typographic layouts.

Zoyes | Brookside Residences