Creating A Recognizable Mark
Designed to modernize the existing Brookside Residences wordmark, Zoyes created a complementary icon inspired by the building's signature front door. A uniquely eye-catching architectural element, the door acts a visual symbol of the Brookside brand — a beacon both literally and figuratively.
The line-work and grid structure of logo also informs a broad set of custom branded iconography. This icon set expresses the diverse amenities on offer to building residents.