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Brand + Form
Bodega has a little something for everyone, bringing together a cafe, market and bar catered to the surrounding community, offering vistors the perfect place to pitstop for household essentials, grab a quick bite, or catch up over cocktails.
Zoyes worked with the owners to develop a brand that embodies the approachable character of the space and its appetizing range of offerings. Bold colors and playful patterns play off the natural, modern aesthetic of the interiors – reinforcing Bodega's position as Brush Park's go-to watering hole.
The Bodega brand is modern, local, friendly, and engaging – capturing the breadth of service and utility on offer within. In addition to its extensive selection of gourmet groceries, goodies, and home essentials, Bodega offers a rotating café menu of freshly prepared food for breakfast, lunch, and dinner, as well as a full-service bar with a curated selection of fine wines, beers, and cocktails.
The Bodega identity, graphic elements, and typography all work in concert to extend the brand character and detail across a range of touchpoints, including primary signage, environmental graphics and wayfinding, social media design, shopper packaging and accessories, and a full ecommerce website – enabling visitors to shop local, order ahead online, and experience Bodega from every angle in between.
