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Brand + Form
Atwell is a full-service consulting, engineering, and construction services firm. With offices throughout North America, Atwell provides extensive creative solutions to clients in real estate, development and energy industries.
We executed a multi-faceted brand revitalization, including a full redesign and development of their website as well as multiple environmental design elements coinciding with the renovation of their Michigan headquarters.
For Atwell’s renovated corporate headquarters we created a dynamic set of environmental elements designed to enhance and activate each space. Brand-specific designs adorn the main lobby and a new, employee-dedicated lounge, while more conceptual, abstract pieces accent the corporate board room and an executive meeting space.
Early in our discovery process we prioritized specific user paths within Atwell’s website, including core markets, human resources, and company culture. These paths served as the guiding principles behind the site’s design, ensuring an intuitive, impactful experience for every visitor.
