Blake’s Hard Cider American Apple

Hospitality

Cider with a story.

American Apple, the latest flagship offering from Michigan-based beverage giant Blake’s Hard Cider Company, is a flavorful reflection of the craft, tradition, and endeavor of the American farmer.

We helped Blake’s bring American Apple to market by developing its brand identity, designing its packaging system, and crafting a narrative centered around the drink’s distinctly American heritage.

Client

Blake's Hard Cider CO.

Armada, MI

Scope of Work

Brand Strategy
Brand Design
Copy + Messaging
Packaging Design

At the heart of the American Apple brand story is the spirit of nostalgia. Inspired by vintage beer branding, American Apple evokes the distinct visual vernacular of classic Americana. An everyday beverage for the everday American, American Apple is all about comfort and connection.

Centered around the custom script logo and a classic color palette, the brand leans into this friendly, authentic character – positioning American Apple as the perfect drink for a backyard barbecue, a Sunday tailgate, or a night out with friends.

“Since the launch of American Apple, Blake’s Hard Cider Co. has continued to expand its market share and has achieved its goal of becoming the nation’s largest independent hard cider company.”

Marketing Director, Blakes' Hard Cider Co.

Designed to both stand out from, and exist within, Blake’s existing collection of hard ciders, our approach to packaging eschews the craft cider market’s trend toward heavily illustrated, fruit-forward design cues.

Instead, our design strategy began with a simple and approachable vintage-inspired aesthetic and applied it to the American Apple can and carton – culminating in packaging that stands out on the shelf and reflects the brand’s Americana-inspired spirit and hard-working character.

Credits + Collaboration

PhotographyJason Ryan

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