- Walter Cohen
- Identity Development
- Print Design
- Architectural Renderings
- Web Design & Development
DuCharme Place is a new residential community in Detroit's Lafayette Park. Just minutes from the heart of Downtown, DuCharme Place offers the convenience of urban living paired with the comfort and tranquility of life in this Mies Van Der Rohe designed neighborhood. The developer came to us with an at-market brand in need of concerted strategic vision and a thorough visual overhaul.
We began by addressing the existing logo and identity package. ZCG updated their identity and collateral materials to better reflect the character of the property and the unique aesthetic of the neighborhood.
The next phase of the project included message development, copywriting, and a series of interior and exterior renderings showcasing the location, amenities, and living spaces available to residents. Finally, as the development reached we worked with the architecture team to design and produce metal signage for the exterior of the building, solidifying a consistent branded experience from start to finish.